“Vivo Centre” marketing communication plan for “Rimi Latvia”


On 22 May 2019, students from the professional bachelor’s “Bachelor of Business Administration” 3rd year students of the BA School of Business and Finances had an excellent opportunity to present the developed marketing communication plans to representatives of “Rimi Latvia” on the unused space in the shopping centre “Vivo Centre” and ideas how to create a favourable environment for all of Rimi customers.

6  groups presented ideas for attracting shop visitors to think about ecological change, different kinds of promotions and enjoyment of art.

“Jelgava-city which reflect” has been the most welcome of the representatives of “Rimi Latvia”. The plan would aim to visualise the silhouettes of Jelgava, city-associating sites on the windows of the “Vivo Centre”.