Directions in Research – Sustainability, Cooperation, Innovation in the Period of Digital Transformation

18.06.2021.

At the 14-th Annual Scientific Baltic Business Management Conference, ASBBMC, which took place on June 2, BA School of Business and Finance (BASBF) formed its own panel discussion: “Collaboration, Digital Innovation and Sustainability”, to discuss success stories and the results of the university’s work. Rector of BA School of Business and Finance Dr.sc.admin., Assoc.Professor Līga Peiseniece and Vice-Rector for Research, Infrastructure and Business Development Andris Nātriņš emphasized the importance of research in the study process and the goals and perspectives of BASBF as a scientific institution.

Research at BASBF is carried out in such areas as sustainability, green economy, financial technologies, financial literacy, finance,law, cybersecurity, taxation, and health policy. The core research process is actively organized by 14 out of 40 lecturers at BA School of Business and Finance.

Andris Nātriņš, BA School of Business and Finance Vice-Rector for Research, Infrastructure and Business Development:

I would like to emphasize the importance of research in the development of theBASBF academic potential, as well as in partnership, especially stressing that in recent years the BASBFown internal grant projects and participation in Latvian Council of Science (Latvijas Zinātnes padome) and international programs have demonstrated a remarkable scientific performance. We see and appreciate that our researchers produce an increasing number of scientific publications each year, including high-quality scientific publications. The citation rates of researchers at BASBF also is increasing.
Research and development projects in partnership with public and private companies and institutions contribute to the growth. However, it is no less important that BA School of Business and Finance has developed a high-level research culture, which attracts not only academic staff, but also doctoral, master and bachelor level students – the next generation of researchers.

The agenda of the conference included reports in which researchers reported about the results of various research projects and future plans. We are especially happy and proud of the currently implemented projects, which involve researchers and students of BASBF:

  • LZP FLPP “The Impact of COVID-19 on Sustainable Consumption Behaviors and Circular Economy” (No. lzp-2020/2-0317).
  • LZP FLPP “Quadruple Helix Concept as base of sustainability via next generation PPPP model know-how” (No. lzp-2020/1-0062).
  • Erasmus+ “Knowledge Alliance of Business idea Assessment: Digital Approach” (Project number: 612542-EPP-1-2019-1-LV-EPPKA2-KA)
  • Erasmus+ “Inclusive Digital Education – a Tool to Understand Circular Economy” (Project number: Nr.2020-1-LV01-KA226-HE-094519)
  • The Activity 1.1.1.2 “Postdoctoral Research Aid” of the Specific Aid Objective 1.1.1 “To increase the research and innovative capacity of scientific institutions of Latvia and the ability to attract external financing, investing in human resources and infrastructure” of the Operational Programme “Growth and Employment” (N – 1.1.1.2/VIAA/4/20/670).
  • The project “Open Innovation, No1.1.1.2/VIAA/3/19/426” funded by Postdoctoral Research Support Aid programme of Latvia.
  • BA School of Business and Finance research projects BA 2020/1.

One of the most impressive and thought-provoking reports was presented by the researcher of University of Latvia, Dr.iur., Prof. S.Osipova – “LIMITS OF FREEDOM OF PERSON IN AN EMERGENCY SITUATION”.

The research projects of BASBF are implemented in close cooperation with higher education institutions and industry, as well as in the transfer of knowledge at the international level. The most exciting evaluation has been shown byyoung scientists- at BASBF with their postdoctoral research – Ph.D. Didzis Rūtītis and Ph.D. Elīna Miķelsone. From newest researchers – Ilona Platonova was a convincing doctoral student. Professor Kārlis Ketners of BA School of Business and Finance shared his experience in the implementation of the State research program.

Dr.sc.admin Jekaterina Kuzmina andlLecturer, Ph.D. candidate Inga Uvarova deserves a special recognition for demonstrating a successful cooperation with students. Students of BASBF Lāsma Zaikovska and Dagnija Roga also presented their research results at this conference.

BASBF is implementing the European Union’s Erasmus+ program KA2 Knowledge Alliance project, which aims to develop a new and innovative tool (based on artificial intelligence) that would automatically support start-ups in evaluating business ideas and business plans by providing recommendations for further actions. In the report “KABADA project – Business Plan / Idea development and assessment with AI touch”, Assistant Professor Jānis Hermanis reported about the first results revealing how the development of this tool is based on research.

The Project “The Impact of COVID-19 on Sustainable Consumption Behaviors and Circular Economy” (Nr. lzp-2020/2-0317) was represented by colleagues from the Latvian Academy of Sport Education, Liepaja University and BA School of Business and Finance, with the following wide range of reports:

  • “THE ROLE OF PHYSICAL ACTIVITY AND THE CHOICE OF TEACHING METHODS FOR THE GENERATION-Z UNDER THE COVID-19.”
  • “THE WAY FROM GENERAL SYSTEMS THEORY APPROACH TO THE CIRCULAR ECONOMY CONCEPT.”
  • “SUSTAINABILITY OF PERSONAL FINANCES BY INCREASING FINANCIAL LITERACY UNDER COVID-19 CRISIS.”
  • “CYBER SECURITY RISKS AND CHALLENGES IN REMOTE WORK UNDER THE COVID-19 PANDEMIC.”
  • “IMPACT OF COVID-19 ON INDUSTRIAL CONSUMER BEHAVIOR AND MOTIVATION.”

BASBF graduate Dr.sc.admin. Natālija Cudečka – Puriņa in her report “IMPACT OF THE PANDEMIC ON FOSTERING THE CIRCULAR ECONOMY IN THE EU”, successfully combined work in both BA School of Business and Finance projects Erasmus+ “Inclusive Digital Education – a Tool to Understand Circular Economy” and LZP FLPP “Quadruple Helix Concept as base of sustainability via next generation PPPP model know-how” (Nr. lzp-2020/1-0062).

The conference participants reported on the results of cooperation with colleagues from Greece, Portugal, Lithuania, and Ukraine. Reports focused on several areas of sustainable consumption,

including digitalization and cybersecurity risk reduction, green behavior and the circular economy, health and physical activity, and sustainable finance.

The Covid-19 pandemic has shaped the socio-economic transformation towards sustainability, prioritizing ecology, social well-being, financial sustainability, health and physical security. Loss of income, investment strategies, digitalization, limited movement and savings have also affected consumer attitudes and behavior, changed shopping and consumption patterns. On the other hand, social distance has a profound positive effect on our physical, mental and emotional well-being by encouraging people to interact with nature. It can be used as a good basis for further promoting household and individual human behavior that encourages the environment sustainability and creates a habit to be aware of the health of people. The Covid-19 pandemic has shown that citizens and businesses need to be provided with solutions to learn economic management skills, digitize documents and processes, make environmentally friendly choices, and keep up with ICT progress.

The conference participants were pleased and proud to appreciate the modern digital platform of the conference, and we are currently starting to prepare for next year’s conference to inform the public about the latest developments in our research.