Bizness24h is the largest annual business simulation contest in Latvia for secondary pupils and students, organised by the BA School of Business and Finance Student Council (BASP) in cooperation with BA School of Business and Finance, Nordic Group, Investment and Development Agency of Latvia (LIAA) and TET.
The winners of the annual contest Bizness24h 2021 have been announced!
- The First place and the title “Business Guru 2021” was won by the team “Trīs lietas manā zāļu skapītī stāv”! Team representing the Riga State Gymnasium No. 1 and Agenskalns State Gymnasium – Krišs Krišjānis Millers, Pēteris Leveika and Roberts Darkevics – developed a sales tunnel for the company, contributing to an increase in sales of the tyre assembly service. This team won the main award of EUR 1500 discount for tuition fee at BA School of Business and Finance, as well as the rights of use for the US company platform ClickFunnell for one year;
- The Second place and the TET prize was won by the team “SouthAmericanImports24h” (the team members – Agenskalns State Gymnasium pupils Voldemārs Dubults, Regnārs Slapiņš, Toms Lukša), whose developed sales tunnel offered customers to purchase car driving and theory training in one of the largest driving schools in Latvia;
- And the third place and the LIAA prize was won by team “But First – Business” (the team members – Agenskalns State Gymnasium pupils Esther Linkevica, Matilda Maria Feldmann, Madara Berzins), whose developed sales tunnel was looking for customers for tree-branch cleavers in Norway.
In addition to the above–mentioned prize fund, the participants also received various prizes from the supporters of the competition –Hipotential.lv, Dienas Bizness, Swedbank, Purvu bridēji, VR Gaming Latvija, Tildes birojs, Izdevniecība Avots, etc.
The results achieved by the Business24h 2021 finalists were assessed by the judges of the finals, consisting of Uģis Strauss – member of the board of the Nordic Group, Anda Grebeža – head of Swedbank marketing and sales projects, Dace Dumbere-Bregže – Senior Project Manager of LIAA, Līga Peiseniece – Rector of BA School of Business and Finance, Lilita Sparāne – head of BA School of Business and Finance study programme “Business Process Management” and Head of Bizness24h 2021 Elīna Peiseniece.
As a part of the final round of the competition, each team had to establish a collaboration with a company that would entrust the participants to create a sales tunnel page and a set of digital marketing activities for one of the services. The set of activities carried out, the profit indicators achieved and the personal growth of the members were assessed. The second round of the competition took place over a period of more than two months, with participants not only learning the basic knowledge of building sales tunnels, but also developing their own sales, communication and leadership skills. The details of sales of various products, such as ecological juices for children, beauty and cleaning products, various garden products (awnings, wooden crates and garden boxes), as well as vebinars and even audio training courses were to be consulted. During the final, several teams announced that they will continue the cooperation with the companies after the competition.
Bizness24h is the largest annual business simulation contest in Latvia for secondary pupils and students, within which participants can gain new knowledge of business or examine already existing real simulations. This year the competition took place for the 13 th time, and for the first time it was organised completely remotely, with approximately 700 pupils and students enrolled for Round 1, of which 300 best or 100 teams were nominated for participation in Round 2, but only 12 best teams were given the opportunity to present their results to the finals of the competition to fight for the title “Business Guru 2021”.