13th Annual Scientific Business Management Conference ASBBMC 2020 “BUSINESS AND FINANCE: MULTI-PERSPECTIVES OF THE DIGITAL AGE”


19-21 February 2020 BA School of Business and Finance in partnership with RISEBA University of Applied Sciences in cooperation with Stockholm School of Economics in Riga organize 13th Annual Scientific Baltic Business Management Conference (ASBBMC 20’)  “Business and Finance: Multi-Perspectives of the Digital Age”.

3rd day of the conference planned as a platform “CYBERSECURITY BY DESIGN” for identifying topicdiscussing the results of the research carried out and new aspects.

LIVE STREAM from the conference will be available on 21.02. from 15.00 – 19.00 

We are living in a digital age. Digital processes have penetrated in all areas of the nowadays society, creating a new agenda for businesses and organizations, both in the context of day-to-day processes and strategic planning. This justifies the need for practitioners and academics to focus on the analysis of the phenomena and the establishment of well-founded approaches that will allow organizations to make strategic decisions more precisely, develop new business models, or adapt traditional value propositions to the new conditions. Of course, the dynamics and scale of digital processes relate to a series of new challenges, including protecting the benefits of successful digitalization from cyber-security risks.

This exposure argues the scope and ambition of ASBBMC – the conference provides an excellent opportunity for the academic and business communities to share cutting-edge research in all areas of management, business, finance, entrepreneurship, innovations, technology, and related fields. This conference aims to bring together researchers, faculty, professionals, doctoral students to exchange and share their experiences, ideas, and research results to predict future opportunities and discuss practical challenges and their solutions.

The conference is held every year, making it an ideal platform for strategic international networking and the perfect place to present your research results, innovations and projects in various areas.

  • Finance and economics for society
  • Strategic management
  • Strategies in entrepreneurship
  • Organizational behavior
  • Human resource management
  • Project management
  • Cybersecurity
  • Green economics
  • Digital transformation (in business and finance)
19 February 2020

9.30    Registration

10.00 Welcome speeches by

  • BA SBF Rector Prof. A.Sarnovics,
  • RISEBA Rector Prof. I.Sennikova,
  • SSE Riga Rector Prof. A.Paalzow,

10.20 – 14.30  Plenary session #Transformation 

10.20 – 12.00  Part 1 #GreenTransformation

10.20 – 11.10 Presentations

Speaker: Dr. Gregor Vulturius, PhD, Research Fellow, Head of Operations and Engagement, Stockholm Sustainable Finance Centre, Stockholm Environment Institute

Keynote topic: The Reflections of the EU Sustainable Finance Action Plan and Green Deal




Speaker: Mr. Reinis Berzins, Chairman of the Management Board at JSC “Development Finance Institution Altum”

Keynote topic: Green bonds. Case Study of ALTUM




Speaker: Mr. Martins Zemitis, PhD (cand.) Economic Adviser, European Commission

Keynote topic: European Green Deal: What’s in it for the Finance Industry?




11.10 – 12.00  Expert discussion “Challenges of the Green Transformation in the Field of Finance”

  • R.Berzins (Altum),
  • J.Brazovskis (Finance Latvia Associacion),
  • M.Zemitis (European Commission Representation in Latvia),
  • N.Purina-Cudecka (BA SBF/ Liepaja University)

12.30 – 14.30 Part 2 #DigitalTransformation

12.30 – 13.10 Presentations

Speaker: Mārtiņš Bērziņš, Head of Digital Channels, Citadele

Keynote topic: How to Keep Focus on Costumers During the Digital Transformation

Short description: In the age of digital transformation we are talking about the incredible potential of technology, moving away from manual work and face to face communication. No doubt – technology is driving innovations, secure a fast scale-up and reach for our products and services. In Citadele we are working to predict the innovation – we are not competing with other market players “today”, we are making sure to be a banking champion “tomorrow”. During the keynote, I will be sharing the bank`s business approach – to be trendsetters “tomorrow” by predicting innovations and developing digital services with a focus on customers.

Speaker: Kristaps Banga, Innovation & Partnership Lead, Accenture

Keynote topic: Intelligent digital transformation

Short description: Digital transformation offers enterprises a whole new world of possibilities. However, expectations are also immense. Today, virtually all companies are investing in digital technologies, making USPs increasingly hard to find. To stand out from the competition, you need to know and use five trends that define our ‘post-digital’ future

13.10 – 14.30  Expert discussion “Transformation as the Strategic Task in the Digital Age”

  • I.Arefjevs (BA SBF),
  • A.Sauka (SSE in Riga),
  • B.Wolfs (SBS),
  • K.Banga (Accenture Latvia),
  • M.Berzins (Citadele Banka)

14.30 – 16.00  Lunch

16.00 – 18.30  Parallel sessions, Posters

18.30   Informal part of the evening

20 February 2020

10.00 – 13.30 Parallel sessions, Posters

13.30 – 14.00  Closing session: Feedback from parallel session moderators

21 February 2020

15.00 – 15.10   Welcome speech: Andris Nātriņš,Vice-rector at BA School of Business and Finance

15.10 – 15.15   The event moderator Karlis Apalups welcome our online viewers

15.15 – 15.35 Key impact factors of cybersecurity insurance in Latvia. Maris Saba, Elīna Saba, Linda Jēkabsone, Vita Lavrinoviča, Tatjana Volkova

15.35 – 15.55 The Drone Industry: trends, challenges & regulation in Latvia & EU. Vishnu Santosh, Vita Ozera, Jūlija Terjuhana

15.55 – 16.15 Incident communications: The good, the bad, and the recommendations. Arnaud Jean Rene Denis, Andris Brigers, Ieva Auziņa, Janita Ivanova, Gyan Prakash, Sintija Deruma

16.15 – 16.35 Privacy enhanced technologies (PET) in practice – data mapping. Signe Plūmiņa, Aiga Balode, Kārlis Apalups, Artūrs Vanags, Sintija Deruma

16.35 – 16.55 Coffee break and networking

16.55 – 17.15 The Wi-fi hacking tips. Kaspars Rezgalis

17.15 – 17.35 The phishing campaign. Edgars Kārkliņš, Viktorija Semjonova

17.35 – 17.55  The smart wi-fi hacking experiment. Sanita Vītola, Linda Bondare

17.55 – 18.15 The Use of severe games in cybersecurity training. Anna Vladimirova-Krjukova, Līga Atstāja, Alvis Vanags

18.15  – 18.35 The privacy data selling campaign. Eduards Kreismanis, Liene Birze-Andersone

18.35 – 18.55 The table-top exercises for the business continuity plan (BCP) testing. Dace Čivča, Edgars Medisons

18.55 Closing marks.

Registration for the conference is open

  • 150 EUR until 13 February 2020
  • 180 EUR after 13 February 2020


Selected papers will be published in the Journal of Business Management (ISSN 1691-5348; INDEXED IN ebsco AND Copernicus, featuring DOI (mEDRA))

Conference website www.asbbmc.eu